Phased release for automatic updates now available.

Now you can release an update to your iOS app in stages by enabling Phased Release for Automatic Updates in iTunes Connect. With phased release, your version update will go out to an increasing percentage of users with automatic updates turned on, over a 7-day period.

The percentage of users completing the automatic update each day during phased release period (shown below) will be displayed in iTunes Connect.


Day 1 1 percent
Day 2 2 percent
Day 3 5 percent
Day 4 10 percent
Day 5 20 percent
Day 6 50 percent
Day 7 100 percent

All users will still be able to update your app manually from the App Store at any time.

To release a version update in phases:

  1. From the iTunes Connect homepage, click My Apps, then select your app.
  2. In the left column, click the app version you want to submit.
  3. In the Phased Release for Automatic Updates section, select Release update over a 7-day period using phased release.
  4. Click Save.

If you find an issue with your version update, you can pause the phased release at any time, for a total of up to 30 days, regardless of the number of pauses.