New data for pre-orders now in Sales and Trends.
You can now track the performance of your app pre-orders in Sales and Trends.
Sales and Trends displays the number of ordered, canceled, and net pre-orders (net represents ordered minus canceled). Once a pre-order is released for download to the customer, it's reflected as a unit. For paid apps, upon successful billing, downloads are released and the associated sales from the pre-order appear.
New field in Summary Sales report
The Summary Sales report now includes a new Order Type field, which indicates whether a unit originated from a pre-order.
New Pre-Order report
The new Pre-Order report provides aggregated data on the number of pre-orders made and canceled by customers. This report is available to developers with at least one pre-ordered item. You can download this report in Sales and Trends or automate your downloads with the command-line tool, Reporter. To download using Reporter, specify 'Pre-Order' for report type and 'Summary' for report sub-type.
Pre-Order Report Field Definitions
|Report Field||Report Data Type||Values||Notes|
|Provider||CHAR(5)||Up to 5 Characters||Service provider in your reports (typically Apple).|
|Provider Country||CHAR(2)||Up to 2 Characters||Service provider country code (typically US).|
|SKU||VARCHAR(100)||Up to 100 Characters||Product identifier provided by you during app setup.|
|Developer||VARCHAR(4000)||Up to 4000 Characters||Provided by you during the initial account setup.|
|Title||VARCHAR(600)||Up to 600 Characters||Provided by you during app setup.|
|Pre-Order Start Date||Date||Date in MM/DD/YYYY||Date the app becomes available for pre-order.|
|Pre-Order End Date||Date||Date in MM/DD/YYYY||Last date the app is available for pre-order, after which the app is available for sale.|
|Ordered||DECIMAL(18,2)||Up to 18 Characters||Aggregated number of pre-orders for the period.|
|Canceled||DECIMAL(18,2)||Up to 18 Characters||Aggregated number of canceled pre-orders for the period.|
|Cumulative Ordered||DECIMAL(18,2)||Up to 18 Characters||Total number of pre-orders since the start of the pre-order period.|
|Cumulative Canceled||DECIMAL(18,2)||Up to 18 Characters||Total number of canceled pre-orders since the start of the pre-order period.|
|Start Date||Date||Date in MM/DD/YYYY||Start date of report.|
|End Date||Date||Date in MM/DD/YYYY||End date of the report.|
|Country Code||CHAR(2)||Up to 2 Characters||Two-character ISO country code indicating the App Store territory for the purchase. For more information, see Country Codes.|
|Apple Identifier||DECIMAL(18,0)||Up to 18 Characters||Apple ID for your app.|
|Device||VARCHAR(10)||Up to 10 Characters||Type of device used for purchase: iPhone, iPad, Apple TV, iPod touch, or Desktop.|
|Supported Platforms||VARCHAR(12)||Up to 12 Characters||List of platforms that your app supports: iOS, tvOS, iOS and tvOS, or macOS.|
|Category||VARCHAR(50)||Up to 50 Characters||Indicates the category of the app, such as Games.|
|Client||VARCHAR(30)||Up to 30 Characters||Indicates where the purchase happened: App Store, App Store for iMessage, or blank.|