New Subscriber report now available.

You can now use a new Subscriber report in Sales and Trends to better understand the performance of your auto-renewable subscriptions.

This daily report provides transaction-level data using randomly generated Subscriber IDs that are unique to each customer and developer. Subscriber IDs allow you to identify purchasing patterns based on renewals, cancellations, and reactivations. The report also contains sales and proceeds data, making it easier to determine subscriber lifetime value.

You can use this new report, along with the existing Subscription and Subscription Event reports, to manage your subscriptions business.

Manually download these reports in Sales and Trends or automate your report downloads with the command-line tool, Reporter. You must have the Admin, Finance, or Sales with Reports role to download reports.

For more information, see the Sales and Trends Guide and FAQs.