General Information

How do I market my book?

Once your book is on Apple Books, you’ll want to get the word out to as many readers as possible, and that’s what building an effective marketing and publicity campaign is all about. Although in-store merchandising will market your title successfully, you can boost its effectiveness with the following strategies:

  • Link to your book. Give customers a faster path to purchase by linking to your book on Apple Books from your website or blog. Get the link by right-clicking the book cover or clicking the arrow beneath the cover art, and selecting Copy Link.
  • Leverage the Affiliate Program. Link to millions of songs and thousands of apps—as well as books, movies, TV shows, and more, while earning commissions on qualifying sales.
  • Use the Apple Books badge. Use the Apple Books badge in your email, digital ads, apps, on your websites, and whenever else you promote your books. Your audience will see the Apple Books badge as a sign of quality. You can also use our widget builder to add an interactive widget to your website or blog.
  • Use promo codes. Help create buzz around your title by distributing up to 250 free promo codes to reviewers, bloggers, and other media contacts.

How do I create an effective product page?

A robust product page is a powerful opportunity to connect directly with potential readers. To understand what makes an effective product page, we recommend reviewing pages for comparable bestselling titles on Apple Books. Key elements to consider include:

  • Cover. Book titles should be big and easy to read. Test your cover by previewing it at a distance or at a reduced size and comparing it with bestsellers in your category. Deliver cover assets that have a resolution of at least 1400 pixels.
  • Description. A thoughtful, well-written description can make an enormous difference, particularly for new authors.
  • Screenshots. If your book is illustrated or has unique visual elements, screenshots are an essential way to market to customers. As a rule, screenshots must be from pages in your book.

We do not accept advertising or co-op in exchange for favorable placement, although suggestions for editorial placement are welcome. We consider books of high editorial quality with effective product pages and robust marketing plans. Note that these are key sales drivers for all titles, with or without merchandising support.

How are books selected to be featured on Apple Books?

Apple Books features are chosen by our editors. All featured placement is solely at the discretion of Apple and is not guaranteed.

Where can I find more information about ways to market my book?

Click here to learn more about building awareness with readers and get tools and tips for making your marketing engaging, accurate, and effective.