Once your book is on Apple Books, you’ll want to get the word out to as many readers as possible, and that’s what building an effective marketing and publicity campaign is all about. Although in-store merchandising will market your title successfully, you can boost its effectiveness with the following strategies:
A robust product page is a powerful opportunity to connect directly with potential readers. To understand what makes an effective product page, we recommend reviewing pages for comparable bestselling titles on Apple Books. Key elements to consider include:
We do not accept advertising or co-op in exchange for favorable placement, although suggestions for editorial placement are welcome. We consider books of high editorial quality with effective product pages and robust marketing plans. Note that these are key sales drivers for all titles, with or without merchandising support.
Apple Books features are chosen by our editors. All featured placement is solely at the discretion of Apple and is not guaranteed.
Click here to learn more about building awareness with readers and get tools and tips for making your marketing engaging, accurate, and effective.