About Sales and Trends

What can I see in Sales and Trends?

Within Sales and Trends you have access to customizable graphs showing high-level data, as well as reports.

  • The Sales page displays a graph of high-level data. You can filter this data by territory, content, transaction type, and other dimensions. You can also select a specific time period.
  • The Reports pane gives you access to compressed ZIP files which contain more detailed data in spreadsheet format. Reports are available for specific days, weeks, months, or years.

Why do I see a message in Sales and Trends that my account is pending?

If you see a message that your account is pending when you go to Sales and Trends, usually your updated user role is still being processed. If you're still seeing this message after 24 hours, let us know.

Why do I see higher or lower sales for certain periods of time?

It's very common for sales to rise and fall over time, which will show up as periods of high and low volumes in your downloads.

We can't comment on specific reasons why your download volumes might change over time or on other changes in customer behavior, including redownloads, purchases, or refunds.

Why can’t I see sales for a particular item?

That item may not be available on the store. Make sure you've accepted the latest agreements in Agreements, Tax, and Banking. If you've accepted the latest agreement, check the Pricing and Availability section and the status for your item on iTunes Connect.

Does the Store Currency filter convert currencies?

No, the Store Currency filter allows you to see your sales and units from customers that purchase your content with the selected currency, but it does not convert all of your sales to that specific currency.

Where can I get more information on Sales and Trends?

Take a look at our iTunes Connect Sales and Trends Guide.