You can find all of the available tools including Parallax Previewer, Parallax Exporter, and Transporter in the Tools section. You must be signed in to iTunes Connect in order to download Transporter.
Use Transporter to download the schema and see the iTunes Film Package Specification.
Poster art should be at least 1400 x 2100 pixels, with an aspect ratio of 2:3, and delivered in high-quality JPG format.
Films are due four weeks before the Tuesday of launch week, no matter what day of the week the film launches. Films go through iTunes Quality Control to find potential issues and get them resolved. The film’s metadata goes through a final review to ensure it is correct and complies with iTunes standards. It typically takes four weeks for a film to go live, though the timeline for individual content may vary.
Having a worldwide trailer and poster art allows these items to be made available as a fallback in any territory if a territory-specific trailer or poster art is missing.
When placing a title in the iTunes Store, our system searches first for the poster art that matches the territory in which the title was cleared for sale. If our system does not find a territory-specific trailer and poster art, it will then search for WW versions. As soon as it finds a match, our system will place the title and accompanying trailer and poster art in the iTunes Store. If no match is found, the title will not be placed in the iTunes Store.
You have to deliver a trailer and poster art for worldwide use before your movie can be made available on the iTunes Store.
Poster art must be delivered in Art by Country for the following territories:
For more details, see the iTunes Package Film Specification in Resources and Help.
Movies sold on the iTunes Store must have a rating. If your movie didn't receive a rating from an official ratings board, we recommend you use Unrated, which is the most restrictive rating.
Note that content with some ratings, such as Unrated, can't be made available in certain territories.
In most cases, yes.
To improve the quality of the content offered on the iTunes Store, certain territories must meet a set of minimum requirements for movies. Refer to the latest version of the iTunes package Film spec for a list of the territories that have minimum storefront requirements.
Apple ProRes 422 (HQ) is required for Film content.
Yes. iTunes strives to offer an outstanding experience when compared to physical media, such as DVDs. It is critical that navigation (for example, descriptive chapter titles and chapter images) be included.
iTunes accepts feature-length motion pictures or documentaries that were initially released either in theaters or directly to video, as well as short films of theatrical or DVD quality.
The iTunes Store does not accept adult movies, how-to videos, user-generated content, and other video types that are not normally considered to be motion pictures or documentaries.
Concert films are available in the Music section of the iTunes Store. To offer concert films, complete the music application.
Movies must be provided in the language(s) of the territory you are applying to distribute in, or they must be dubbed or subtitled in the language(s) of that territory.
Be sure to describe the specific events of the movie. Don't include advertising for physical media (like a DVD) or any other promotional copy. Don't add any commentary that doesn't relate to the plot.
Learn more in the iTunes Store Movies Data Standards and Style Guide available in Resources and Help.
Films delivered to iTunes must be in a .itmsp package and include at minimum a metadata.xml, video source, captions (if required) a preview, and poster art. Optional components are: subtitles (.itt), dub cards, and alternate audio.