There are different types of digital partners who can help you get your movies or TV shows on the iTunes Store:
Video aggregators help you format, deliver, and manage your content on the iTunes Store. They also provide sales reports, and marketing and operational help. Most of the content on the iTunes Store is delivered by working with one of our aggregators. If you sell any content, we will pay the aggregator directly, and the aggregator then pays you.
Video encoding houses help you to format and deliver your content to the iTunes Store. They also make sure that the quality of your movie or TV show matches our standards. You can only work with an encoding house if you have an agreement with Apple to deliver content directly. Otherwise, work with an aggregator instead. If you sell any movies, TV shows, or TV episodes, we will also pay you directly.