It's very common for sales to rise and fall over time, which will show up as periods of high volumes and low volumes in your downloads.
We can't comment on specific reasons why your download volumes might change over time or on other changes in customer behavior including redownloads, purchases, or refunds.
To access Sales and Trends, you need to have the Admin, Finance, or Sales role on iTunes Connect. If you're not sure you have one of these roles, check your role in Users and Roles. Here are the two main options in Sales and Trends:
If you see a message that your account is pending when you go to Sales and Trends, usually your updated user role is still being processed. If you're still seeing this message after 24 hours, let us know.
That item may not be available on the store. Make sure you've accepted the latest agreements in Agreements, Tax, and Banking. If you've accepted the latest agreement, check the Pricing and Availability section and the status for your item on iTunes Connect.
No, the Store Currency filter allows you to see your sales and units from customers that purchase your content with the selected currency, but it does not convert all of your sales to that specific currency.
You can learn more in our iTunes Connect Sales and Trends Guide.
Some U.S. zip codes begin with 0. Some spreadsheet software truncates the leading 0 in the zip code, which can lead to zip codes that appear to have fewer than five digits.
Yes, customer numbers provided in detailed reports are unique for each vendor ID and don't change over the lifetime of each customer account. To protect customer privacy, though, these numbers are anonymized.
Sales and Trends reports show refunds by product. Refund transactions will have a negative value in the Units field.
Pre-order statuses are shown in the Ordered column of Sales and Trends for a certain date range. The possible statuses are: