Preparing Content for Submission

How do I deliver content to iTunes after my contract has been approved?

After your contract has been approved, you will have access to iTunes Producer, Apple's tool to prepare and deliver your content. Note that music videos and concert films cannot currently be delivered using iTunes Producer. You will need to work with an Apple-approved encoding house to deliver music videos and concert films.

When can I start submitting content to the iTunes Store?

You can submit content as soon as you have agreed to at least one contract in Agreements, Tax, and Banking. To submit your content, you need to download iTunes Producer from Resources and Help.

Note that submitted content will be reviewed before it will be made available on the iTunes Store.

Will a music contract allow me to offer music videos, ringtones, and concert films?

Yes, you will be able to offer music videos, ringtones, and concert films.

Where can I find a list of Apple-approved music aggregators?

See iTunes Music Aggregators on iTunes Connect for a list of Apple-approved music aggregators, including details about the services offered by each aggregator.

What is the difference between an aggregator and an encoding house?

Aggregators are experts in delivering content to iTunes. They can also provide you with Universal Product Codes (UPC) and International Standard Recording Codes (ISRC) and distribute your music across multiple channels. Apple pays the aggregator for sales, and the aggregator then pays the content owner.

An encoding house can format music videos or concert films and deliver your content directly to your account on your behalf. Payments for content delivered by encoding houses are made from Apple to the content owner.

Do I need Universal Product Code (UPC) and International Standard Recording Code (ISRC)?

Yes, both identifiers are required for all audio delivered to iTunes. The Universal Product Code (UPC) uniquely identifies an album and helps to ensure that you are marketing the right album. The International Standard Recording Code (ISRC) uniquely identifies individual songs.

Why does iTunes review content?

The review process is designed to optimize the discovery and presentation of your music on the iTunes Store and to ensure the best possible experience for our customers.

Some songs on my album are not yet cleared for sale. Can I still upload them to the iTunes Store?

If a song on your album is not yet cleared for sale, you should still encode the track into iTunes Producer when creating your album but make sure to uncheck the "Cleared for Sale" box in the "Tracks" details section. Any tracks delivered as not cleared for sale will not appear in the iTunes Store. You can redeliver at a future date to mark these tracks as cleared for sale if you gain rights to sell them or reset clearance on iTunes Connect.

How do I bundle a Music Video to an album?

You should discuss "music to music video bundles" with the encoding house that you currently work with to encode and deliver your music videos to iTunes. Working with your encoding house will ensure that you deliver the music video correctly bundled to the album.

How do I bundle a music video that I delivered to an album that I also delivered?

iTunes prefers that you initially deliver the music video bundled to the album. You should discuss Music Video-Album bundles with the encoding house that you currently work with to encode and deliver your music videos to iTunes. Working with your encoding house will ensure that you deliver the music video correctly bundled to the album.

If you do not normally deliver your Music Videos bundled to the album, you must discuss and schedule this preference with your Promotional Label Rep before the sales start date of the album on iTunes.

What is the difference between Release Date and Sales Start Date?

Release date is the original release date of the physical content. We display your designated release date in the iTunes Store. The Sales Start Date is also known as "Available Date" and is the date that your album will first be available for sale in the iTunes Store.

How do I get more information about submitting music to the iTunes Store?

For questions about submitting music to the iTunes Store, email independentlabel@apple.com.