A primary artist is the main performing artist on a track or playlist. Every track or playlist must have at least one primary artist. Groups of individuals, band names, ensembles, and orchestras can be primary artists. Session musicians and other contributors should not be primary.
Content providers assign the primary status in the metadata delivery to Apple. See more in the iTunes Store Music Style Guide.
Primary artists have access to analytics for their music on Apple Music for Artists. For more information, visit Apple Music for Artists.
After your content provider delivers your music, we create a primary artist page.
When you collaborate with multiple artists, it is possible for your music to appear on playlists associated with different artist pages.
If another artist’s music appears on your page in error, contact us to request a review.
Content providers, artists, and artist management teams can upload artist images via iTunes Connect or Apple Music for Artists.
To upload an image for an artist in iTunes Connect, you must meet these qualifications:
Content providers with an Image Manager, Admin, or Technical roles can:
Note: If the artist has already uploaded an image via Apple Music for Artists, you will not be able to upload an image in iTunes Connect. Should you need the ability to update your artist's image, contact the artist directly for access.
For artists and artist management teams, refer to the Add an Artist Image article in Apple Music for Artists to learn more.
Assigning an artist to an Image Manager means that a user has been given the authority to add Artist Images on behalf of that artist. Only the artist's official music provider can assign them to an Image Manager.
As an Image Manager, you must have delivered the artists’ most recent album or at least one album during the previous 12 months.
For information on how to assign artists an Image Manager, see the iTunes Store Image Guidelines.
Apple strives to uphold the best quality when presenting your content on Apple Music and the iTunes Store. Artist images are required to uphold these values of excellent content. Only upload images that you hold the rights to legally share worldwide.
View iTunes Store Artist Image Guidelines to learn more about these requirements.