Pre-Orders and Instant-Gratification

What is a pre-order?

Pre-orders allow customers to purchase a playlist or single before the date of purchase. Once the playlist or single reached its sales start date the tracks download automatically to a customer’s library.

What is an instant-gratification track?

Instant-gratification tracks are available for individual purchase during the pre-order period if a customer pre-orders the album. Once the pre-order is purchased the track will download immediately or when any of the instant-gratification tracks pass their respective available dates.

How do I add an instant-gratification song or music video to a pre-order album?

An instant-gratification song or music video can be added to a pre-order album at any time before the pre-order start date.

Be sure to follow these rules before choosing a pre-order track:

  • The sales start date must be at least one day in the future from pre-order start date you’re adding for the new instant-gratification track. 
  • All instant-gratification tracks or music videos must be cleared for sale in a pre-order territory, or they will not be available. 
  • The combined price of all instant-gratification tracks on an album must be lower than the album price by at least the price of one mid-tier song.

How do I add more instant-gratification tracks to a pre-order album in iTunes Connect?

To add an instant-gratification song or music video to a pre-order album: 

  1. Go to My Music and search for the album you need to update.
  2. Click on the magnifying glass icon to view details of the album and to make a rights and pricing change.
  3. From the album inspect page, select “Details” for the track that you are looking to edit.
  4. Click Edit Track and change the Track Type.
  5. Click Save Changes.
  6. Choose Pre-Order Track Sales Start Date and choose a date at least one day in the future from the date you're adding the new instant-gratification song.
  7. Select a Track Price Tier (optional).
  8. Click Save Change.

You can also add instant-gratification tracks by delivering a metadata update with updated pre-order information.

How do I add more instant-gratification tracks to a pre-order in iTunes Producer or Transporter?

To add more instant-gratification tracks to a pre-order: 

  1. Replace the audio in iTunes Producer or Transporter.
  2. Redeliver the album. 
  3. Import the new audio in the album package. 

Your new audio will seamlessly be replaced in Apple Music and the iTunes Store.

Note: You must use the same UPC, EAN, and JAN, and not change any other attributes on the album.

Find out more about managing and resolving tickets in the iTunes Connect Music Ticketing User Guide.