About Sales and Trends

Why do I see higher or lower sales for certain periods of time?

It's very common for sales to rise and fall over time, which will show up as periods of high volumes and low volumes in your downloads.

We can't comment on specific reasons why your download volumes might change over time or on other changes in customer behavior including redownloads, purchases, or refunds.

What can I see in Sales and Trends?

To access Sales and Trends, you need to have the Admin, Finance, or Sales role on iTunes Connect. If you're not sure you have one of these roles, check your role in Users and Roles. Here are the two main options in Sales and Trends:

  • The Sales pane displays a graph of high-level data. You can filter this data by territory, content, transaction type, and other dimensions. You can also select a custom time period.
  • The Reports pane gives you access to compressed ZIP files which contain more detailed data in spreadsheet format. Reports are available for specific days, weeks, months, or years.

Why do I see a message in Sales and Trends that my account is pending?

If you see a message that your account is pending when you go to Sales and Trends, usually your updated user role is still being processed. If you're still seeing this message after 24 hours, let us know.

Why can’t I see sales for a particular item?

That item may not be available on the store. Make sure you've accepted the latest agreements in Agreements, Tax, and Banking. If you've accepted the latest agreement, check the Pricing and Availability section and the status for your item on iTunes Connect.

How can I identify refund transactions in my reports?

Sales and Trends reports show refunds by product. Refund transactions will have a negative value in the Units field.