Sales and Trends Update to End Reason Type and Source of Stream.

Source of Stream
Source of Stream values indicate where your listeners streamed a song from. This measurement now includes the values “External” and “Now Playing” in the Sales and Trends Streams dashboard, and the following values in your reports:

Field Type Description
Source of Stream Int

Indicates where the play originated in the app. Possible values include:

0 = Other

1 = Library

2 = Search

3 = Discovery

4 = MusicKit

5 = External

6 = Now Playing

End Reason Type
End Reason Type is a measure to report why a listener stopped listening to a song. This measurement now includes the values “Manually Changed” and “Paused” in the Sales and Trends Streams dashboard, and the following values in your reports:

Field Type Description
End Reason Type Int

Indicates the reason playback ended. Possible values include:

0 = Complete (the whole track was played)

1 = Skip (the listener skipped the song)

2 = Other (playback ended for other reasons, such as scrubbing the content)

3 = Manually Changed (the listener manually changed the song)

4 = Paused (the playback was paused or interrupted)

For more information regarding your Sales and Trends reporting, please review our iTunes Connect Sales and Trends Guide. If you have any questions or would like to get in touch, contact us.