New Demographics reports available in Sales and Trends.

Two new iTunes Store sales reports are available, providing detailed, anonymized information about your customers:

  • Content Demographics. This report allows you to analyze your downloads by gender and age group. Each line includes the units and unique customers, sorted by age, gender, and country.
  • Artist Demographics. This includes the same fields as the Content Demographics report, but is grouped by artist rather than by content.

These reports include the following new fields:

Field Description
Gender Indicates the gender of the listener. Possible values include:
  • 0 = Data Unknown
  • 1 = Male
  • 2 = Female
Age Band Indicates the age bucket the listener belongs to. Possible values include:
  • <18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Data Unknown

To protect customer privacy, data is only displayed when there are 5 or more customers per each row in your report.

Download the new reports as part of the Demographic Sales Reports in Sales and Trends. You can also automate downloading using our command-line tool, Reporter