Marketing and Authoring Best Practices.

Find out what it takes to grow your audience. The new Apple Podcasts Marketing Best Practices website offers tips and tools used by big-name shows and indies alike. Learn all about fundamentals, audience development, Apple tools and resources, as well as common mistakes to avoid. 

To help your podcast sound its best on HomePod and on Apple Podcasts, we encourage you to read our new Podcasts Authoring Best Practices. Use these guidelines on formats, levels, and loudness metadata to create the best possible quality and file size tradeoffs while ensuring a pleasant and distortion-free experience for listeners.