iTunes Package TV Specification 5.3.1

You can now deliver 16:9 cover art using <asset type="artwork_16:9">. In addition, you can deliver tall and wide backdrop art as well as single or full-color logos. The artwork should be delivered in an asset block using one of the following types:

Artwork Types Allowed Formats Tag Specifications
artwork_16:9 LSR (.lsr)
PNG (.png)
Requires territory and locale
backdrop_tall PNG (.png)

Requires territory, locale is not supported

backdrop_wide PNG (.png)

Requires territory, locale is not supported

single_color_content_logo PNG (.png)

Requires locale, territory is not supported

full_color_content_logo PNG (.png)

Requires locale, territory is not supported


We recommend including a locale tag for cover art as it will become required in the near future.

See the new Art Specifications guide for more details and Film Specification for XML delivery.