Accelerated holiday deadlines.
October 15, 2020
To prepare for the holiday season, we’re adjusting our deadlines for movie deliveries. If you plan on releasing movies on the iTunes Store in December 2020 or January 2021, check the following movie delivery deadlines:
| Start Date | Featured and Localized Assets Due* | Trailer, Art, and Metadata Due** | Pricing and Clearances Due | Extras Provider Approval Due |
|---|---|---|---|---|
| Dec. 19 - 26, 2020 | Nov. 20, 2020 | Nov. 27, 2020 | Dec. 4, 2020 | Nov. 27, 2020 |
| Dec. 27, 2020 - Jan. 3, 2021 | Nov. 27, 2020 | Dec. 4, 2020 | Dec. 11, 2020 | Dec. 4, 2020 |
| Jan. 4 - 10, 2021 | Dec. 4, 2020 | Dec. 11, 2020 | Dec. 18, 2020 | Dec. 11, 2020 |
* Including Pre-Orders
** Assetless Pre-Orders
All deliveries must be made by 12 p.m. PST on the respective date. Note that content may not be available on its sales start date if files are delivered after the delivery deadline.