How can I access iTunes Connect Sales and Trends?

To access Sales and Trends, you need to have the Admin, Finance, or Sales role on iTunes Connect. If you are unsure if you have one of these roles, check your role in Users and Roles. The designated Sales and Trends Admin at your organization can grant new roles.

What should I expect to see in iTunes Connect Sales and Trends?

Depending on the type of content you provide, you may see different reporting tools. Here are the four main options in Sales and Trends:

  • The Overview pane displays a graph of high-level performance metrics for your streaming and/or sales data based on set date ranges. You can filter this data by artist, territory, and a reporting end date. 
  • The Streams pane displays a graph of your streaming data. You can filter this data by territory, content, source of stream, and other dimensions. You can also select a custom time period.
  • The Sales pane displays a graph of your sales data. You can filter this data by territory, content, transaction type, and other dimensions. You can also select a custom time period.
  • The Reports pane gives you access to compressed ZIP files which contain more detailed data in spreadsheet format. Reports are available for specific days, weeks, months, or years.

How can I view my Apple Music and the iTunes Store data?

If you are a label with a direct deal with Apple, visit Sales and Trends in iTunes Connect to see how well your music is performing on Apple Music and the iTunes Store.

If you are an artist, whose content is delivered by a distributor or label, visit Apple Music for Artists.

Why do I see a message in Sales and Trends that my account is pending?

A pending account message in Sales and Trends usually indicates that your updated user role is still being processed. If you're still seeing this message after 24 hours​ let us know.

Where can I learn more about Sales and Trends ?

Use the Sales and Trends Glossary and iTunes Connect Sales and Trends Guide to learn more about Sales and Trends.

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