New Demographics Reports Available in Sales and Trends
November 15, 2017
Two new iTunes Store sales reports are available, providing detailed, anonymized information about your customers:
- Content Demographics. This report allows you to analyze your downloads by gender and age group. Each line includes the units and unique customers, sorted by age, gender, and country.
- Artist Demographics. This includes the same fields as the Content Demographics report, but is grouped by artist rather than by content.
These reports include the following new fields:
|Gender||Indicates the gender of the listener. Possible values include:
|Age Band||Indicates the age bucket the listener belongs to. Possible values include:
To protect customer privacy, data is only displayed when there are 5 or more customers per each row in your report.