What do I need to start a show?

RSS feed:
An RSS feed is a standardized web feed format used to publish frequently updated content. Specific to podcasts, it contains all the metadata, artwork and episode content of a show. This information determines how your show is displayed on Apple’s platforms. 

Create a feed that follows the RSS 2.0 specification and contains the required and the recommended tags. Also, ensure the server where your feed is hosted allows HTTP HEAD requests and has byte-range requests enabled. See an example of a well-formed RSS feed in Podcasts Connect Help.

There are many applications and hosting providers available to assist you in the creation of your show's RSS feed. Review our Podcast Partner Search for suggestions.

Create an episode. The vast majority of podcasts are audio format. However, video recordings and even text documents are also accepted file types. We support M4A, MP3, MOV, MP4, M4V, or PDF file formats.

For audio bit rate and loudness best practices and recommendations, see Podcasts Authoring Best Practices.

Create cover art for your show that meets the below specifications. While not required, you may also provide artwork for each one of your episodes.

  • Minimum: 1400 x 1400 pixels
  • Maximum: 3000 x 3000 pixels
  • 72 dpi
  • JPEG or PNG format
  • RGB colorspace

For additional content requirements, see Podcasts Connect Help

Users may see your show artwork in varying sizes depending on their device. Make sure your design is effective and square at both its original size and at thumbnail size. For show artwork inspiration, see the Top Shows chart.

Apple ID
To submit and manage your shows via Podcasts Connect, you'll need an Apple ID that is activated on the iTunes Store. Learn how to create an Apple ID and how to sign in to the iTunes Store to fully activate it.

Partner Search

Explore hosting providers who can help you create an RSS feed.

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Support Communities

Find solutions and share tips with other podcast providers.

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Content Dispute

Report a violation of your intellectual property rights.

Contact Us

We're here to help you with questions about your podcasts.

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