Marketing Best Practices

Before you start marketing your show, it’s helpful to keep in mind why and how people listen to podcasts. 

Learn more about podcast marketing fundamentals which include tips and tools used by big-name shows and indies alike to help grow your audience. For example, you can learn how to:

• Build and grow your podcast’s brand.
• Write effective marketing copy describing your podcast.
• Leverage social media to build your audience.
• Use the “Listen on Apple Podcasts” badge to promote your show or an episode.
• Collaborate with other podcasts to generate buzz for your show.