Podcast Requirements

Apple requires podcasts meet technical requirements and content guidelines to provide a safe experience for listeners and make it easier for them to find their new favorite podcasts.

To submit a podcast you must have:

Podcast RSS feed technical requirements

Your hosting provider should be able to help you address technical requirements. Failure to comply with these requirements will result in feed validation errors.

  • RSS feed URLs must adhere to RSS 2.0 specifications, be publicly addressable (not password-protected), and include the following XML declaration:

  <?xml version="1.0" encoding="UTF-8"?><rss version="2.0"    xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"  xmlns:content="http://purl.org/rss/1.0/modules/content/">

  • Display your show artwork and allow streaming playback of your episodes by enabling your hosting server for HTTP HEAD requests and byte-range requests.
  • Each episode must have a unique <enclosure> tag, along with its three required components — URL, length, and type — which specifies the location and host of the episode. Apple Podcasts will ignore duplicate <enclosure> URLs.
  • All episodes must contain a globally unique identifier (GUID), which never changes.
  • Use only ASCII filenames and URLs that include a-z, A-Z, or 0-9. For more information, see encoding best practices.
  • Respect case-sensitivity across all XML tags in podcast RSS feeds.

Incorrect Casing:
  <itunes:category text="Kids &amp; family" />

Correct Casing:
  <itunes:category text="Kids &amp; Family" />

  • Date and time must conform to RFC 2822 specifications. The date must be “day of week, day month year” and the time must be in 24-hour format (without including a.m. or p.m.) with the time zone offset included. For example:

Incorrect Date Format:
  <pubDate>7/6/2014 1:00:00 PM</pubDate>

Correct Date Format: 
  <pubDate>Wed, 6 Jul 2014 13:00:00 PDT</pubDate>
  <pubDate>Wed, 6 Jul 2014 13:00:00 -0700</pubDate>

  • Use &apos; (for single quote) or &quot; (for double quote). Avoid using HTML naming conventions such as &rsquo;&lsquo; &ldquo; or &rdquo;. For more information, see XML Character and Entity References.

Incorrect Character Format

<description>Love to get outdoors and discover nature&rsquo;s treasures? Hiking Treks is the show for you.</description>
<title>&ldquo;Wilderness Area Garden of the Gods&ldquo; in Illinois is a delightful spot for an extended hike.</title>

Correct Character Format

<description>Love to get outdoors and discover nature&apos;s treasures? Hiking Treks is the show for you.</description>
<title>&quot;Wilderness Area Garden of the God &quot; in Illinois is a delightful spot for an extended hike.</title>

  • If using these symbols, use the appropriate programming:
Character Name Corresponding Programming
& ampersand &amp
< less-than sign &lt;
> greater-than sign &gt;
' apostrophe &apos;
" quotation &quot;
© copyright sign &#xA9;
sound recording copyright &#x2117;
TM trademark sign &#x2122;


Incorrect Code: 
  <title>Pets & Animals</title>

Correct Code:
  <title>Pets &amp; Animals</title>

Incorrect Code: 
  <copyright>&copy; 2020 John Doe</copyright>

Correct Code: 
  <copyright>&#xA9; 2020 John Doe</copyright>

Tip: Enter all other characters directly in an editor that supports UTF-8. 

Content requirements 

Apple strives to present your content in a clean and accurate form. We know it takes effort to get it exactly right, so we’ve created this reference guide to help you format your content, art, and metadata for the optimal experience.  

Following these guidelines will make it less likely that we have to remove your content submission from Apple Podcasts.

  • Use of Apple Inc. Copyrighted Terms. Podcasts not produced by Apple Inc. must not use Apple trademarks (such as the Apple logo, Apple Inc., or Apple Podcasts) in the podcast RSS feed in a way that makes the content appear to be Apple-branded or created by Apple. The term “Apple Podcasts” should be used to refer to the entire Apple Podcasts ecosystem, including Apple Podcasts for iOS and Apple Podcasts for Mac. To learn more, see Guidelines for Using Apple Trademarks and Copyrights.
  • Accuracy. Metadata and cover art must match and accurately represent the audio content of the podcast. For example, if the cover art and the audio are for a podcast titled "Hiking Treks," but the metadata is for "The Hungry Tourist,then the items don’t match.
  • Cultural Sensitivities. It is the podcast creator’s responsibility to be knowledgable about local regulations and cultural sensitivities. Content distributed must be legal and appropriate for the countries or regions where the content is cleared. This content may be removed if it does not follow this guidance.
  • Editorial Corrections. Apple Podcasts reserves the right to modify metadata, such as Hosts and Guests, as reasonably necessary to improve the customer experience.
  • Explicit Content Flagging. Explicit content must be flagged Explicit. If a show is flagged Explicit, each episode is automatically Explicit. Alternatively, individual episodes can be flagged Explicit.
  • Language. The appropriate language must be identified in the podcast RSS feed at the show level.
  • Misleading. Content may be removed if designed to mislead customers by mimicking popular content or search terms.
  • Nazi Propaganda. Content must not depict Nazi symbolism as restricted by local law, such as the Strafgesetzbuch section 86a, or any other country that restricts Nazi propaganda. If content violating Strafgesetzbuch section 86a is submitted three times, your entire catalog could be removed from Apple Podcasts.
  • Password Protected. Content that requires a password to access is prohibited.
  • Prohibited Content. Content that is illegal or promotes illegal activity, self-harm, violence, or illegal drugs, or content depicting graphic sex, gore, or is otherwise considered obscene, objectionable, or in poor taste is prohibited.
  • Repeated Submissions. Content may be removed if multiple copies of a podcast or episode are submitted.
  • Rights Infringement. Podcasts can’t contain materials that infringe on the rights of others (for example, copyright, right of publicity, trademark, and so on).
  • Self-Censored Titles. Do not self-censor language in titles or descriptions. These metadata fields must be written as intended, and all words should be completely spelled out. Apple Podcasts automatically censors certain explicit words in titles. For example, you do not need to insert asterisks within explicit words unless they were included in the original title (for example, f**k and s**t).
  • Spam. Spam content or other content created with the sole purpose of advertising or marketing products, content, or services outside of Apple Podcasts is prohibited.

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