Promotional requests and artwork
If you’re launching a unique podcast or releasing an interesting new season, channel, or episode, we want to know about it. Apple Podcasts editors routinely feature compelling shows to help listeners find new favorites. In addition to the standard artwork uploaded in Apple Podcasts Connect, you can submit artwork for your shows, channels, and subscriptions that will be used if selected to be featured on Apple Podcasts. Promotion is solely at the discretion of Apple, but including a compelling description of your show and episodes, and accurate metadata will give your show a better chance of being featured.
Submit an Apple Podcasts Promotion Request
Artwork guidelines and templates
Use the templates below as a guide and follow the technical specifications and instructions to create and deliver promotional assets. Deliver artwork as layered PSD files. Artwork should not include ads, sponsor logos, or marketing copy. Ensure that all artwork submitted is properly licensed for use on Apple Podcasts and in Apple marketing materials.
Shows
Hero
Hero is the most visible feature placement for listeners to discover your show and is found at the top of Browse on Apple Podcasts. We strongly encourage using art that is different from your show’s cover art in order to create variety and interest while your show is featured.
Guidelines
- Fill the entire template with art.
- Keep logos vertically aligned to the middle of the Art Safe Area.
- UI elements such as text, gradient, or your show’s cover art may appear in the UI area. Keep artwork low contrast.
Specs
- Placement: Browse
- Device support: iOS, iPadOS, and macOS
- Size: 4320 x 1080 pixels
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File type: Layered PSD
Sample and template
Full Page Show Art
Full Page Show Art provides a large canvas to celebrate your show and engage with listeners.
Guidelines
- Ensure that key elements such as faces and logos are in the Art Safe Area.
- Do not overload the Art Safe Area with too many elements.
- Do not include any logos other than the show’s logo.
- Do not include promotional copy.
Specs
- Placement: Show Page
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Device support: iOS, iPadOS
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Size: 2048 x 2732 pixels
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File type: Layered PSD
Sample and template
Full Page Show Art Template.zip
Channels
Channel Cover
A Channel Cover represents your channel’s brand and content, and functions similarly to a Show Cover. Keep this artwork simple and legible.
Guidelines
- Focus on the title and key art, keeping those elements at the center of the template.
- If including a secondary logo such as a network logo, create a lockup with the primary logo so that they appear related.
Specs
- Placement: Browse, Listen Now
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Device support: iOS, iPadOS, macOS, and tvOS
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Size: 3000 x 3000 pixels
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File type: Layered PSD
Sample and template
Hero
Hero art is the most visible feature placement for listeners to discover your channel and is found at the top of Browse on Apple Podcasts.
Guidelines
- Fill the entire template with art.
- Keep logos vertically aligned to the middle of the Art Safe Area.
- UI elements such as text and gradient may appear in the UI area. Keep artwork low contrast.
Specs
- Placement: Browse
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Device support: iOS, iPadOS, and macOS
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Size: 4320 x 1080 pixels
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File type: Layered PSD
Sample and template
Channel Background
Channel Background art is used as an ambient visual header on your Channel Page. You could think of it as your Channel wallpaper. Your Channel Logo will be layered on top of this artwork. If you don’t provide Channel Background art, it will default to the background color selected in Apple Podcasts Connect.
Guidelines
- Use low-contrast imagery that has an ambient or atmospheric appearance.
- Do not include text.
- Fill the template completely.
Do not use high contrast, busy artwork.
Specs
- Placement: Channel Page
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Device support: iOS, iPadOS, and macOS
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Size: 4320 x 3240 pixels
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File type: Layered PSD
Sample and template
Channel Background Template.zip
Subscriptions
Subscription Upsell artwork makes the best use of screen space on iPhone, iPad, and Mac. This art should have a similar branding and design as the required Subscription Primary Promotion art uploaded in Apple Podcasts Connect.
Subscription Upsell
A Subscription Upsell appears when a listener tries to play content that requires a subscription. This is an opportunity to directly communicate the benefits of subscribing to your show or channel.
Guidelines
- Feature the name of your subscription offering.
- Give your subscription a distinct visual branding separate from shows and channels.
- Ensure that key elements such as faces and logos are in the Art Safe Area.
- Keep in mind that UI elements will overlay on a large area of the lower portion of this artwork.
Specs
- Placement: Channel Page, Show Page
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Device support: iOS, iPadOS, and macOS
- Size: 2048 x 2732 pixels
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File type: Layered PSD
Sample and template
Subscription Upsell Template.zip