Promotional Artwork

If you are selected for a feature promotion on Apple Podcasts, you may be asked to provide promotional artwork. When you submit artwork, make sure your file meets the requirements and guidelines below. Keep in mind that artwork may not be available in all Apple Podcasts territories.

Requirements

Files should meet the following specifications:

  Promotional Artwork
Size 4320 x 1080 pixels
Resolution 72 dpi
File Format PSD
Colorspace RGB

Artwork must not include any of the following:

  • The words “Apple Podcasts,” “iTunes Podcasts,” “iTunes,” or “Apple Inc.”
  • Any visual representation of iPhone, iPad, iPod, Apple TV, or any other Apple hardware.
  • Images or language that could be construed as racist, misogynist, or homophobic.
  • Imagery depicting sex, violence, gore, drugs, explicit language, or hate themes.
  • Logos, marketing messages, season names, network or studio names, the word “podcast,” cast or crew member names, and any other copy or branding items.
  • Nazi symbolism restricted by the Strafgesetzbuch section 86a, if the content is visible in Austria, Germany, or Switzerland.
  • References that your content is a digital product.
  • References to illegal drugs, profanity, or violence.
  • Third-party trademarks without authorization or usage rights.
  • Website URLs. Your artwork must not contain or display any URLs.

Best practices

Ensure that people and characters are layered to provide flexibility if edits need to be made by the Apple Design team.

Layered images make your artwork come to life. The layers create a sense of depth, realism, and vitality, and emphasize that the focused item is the closest thing to the user.

Title treatments within the file must be on a separate layer, and scalable both up and down as a Photoshop “Smart Object" layer. Convert text to smart objects before transmitting them, not as text layers with editable fonts. Similarly, convert logos and title graphics to smart objects instead of providing simplified or rasterized versions.

Additionally, keep these best practices in mind:

  • Use the full size of the template and keep the background at 100% opacity.
  • Avoid abrupt crops of heads or other body parts.
  • Do not upscale your artwork.
  • Do not include blend modes on any layer or folder.
  • Ensure a clean edge around each non-fullscreen object.

Photoshop template guidelines

Artwork submitted to Apple Podcasts must use the Apple Podcasts Promotional Artwork Photoshop template.

The template includes two main groups in the layers palette Safety Areas & Guides and Art. To see how to place your images, we've included overlays of green, yellow, and red areas in the Safety Areas & Guides group.

Art Safe Area Image

Art Layer Palette Image

Art Safe Area. You must keep all essential people and characters in the green area. Only include the most essential elements in this area so that your content can be cropped properly on all supported devices.

Crop Margins. Include supporting artwork in this area. Don't include faces or any other important visual elements, as they may not crop well.

Full-Bleed Background. Enhance your artwork by including more graphics in this area. This area will only be visible in the widest presentations and may fade or crop on some devices or views.

Using the provided template, arrange your elements in the Art group within the subgroups 4, 3, 2, 1, and Fullscreen Background according to how you want the objects to be layered. In the Art group, a maximum of five subgroups, nongrouped layers, or a combination of both are allowed. At minimum of two elements, one non-fullscreen image and an opaque fullscreen background image, are required.

What is wide gamut artwork?

Wide gamut artwork uses both the color profile Display P3 and a bit depth of 16 bits per channel. By comparison, standard gamut artwork generally uses a narrower color profile called sRGB, as well as a decreased bit depth of 8 bits per channel.

Wide gamut artwork is preferred by Apple, however, it is not a strict requirement. Many of the artwork submission templates we provide are set to a wide gamut spec as a default, but you can use standard gamut artwork within the templates. 

If you intend to use wide gamut artwork, be aware that using Photoshop’s Export, Quick Export, or Export Ascommands will reduce your file down to standard gamut artwork specs. To avoid this:

  1. Use the Save As command in Photoshop. 
  2. Select the checkbox next to Embed Color Profile. 
  3. Make sure that Display P3 is listed in the color profile referenced. If it reads sRGB or something else, go back to the Photoshop menu and choose Edit > Convert to Profile > Display P3. Then repeat the steps above.

Embed Color Profile Image

For more information on wide gamut artwork, watch the Get Started with Display P3 video.

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