News
October 14, 2026
2026 Holiday deadlines for transactional TV
2026 Holiday deadlines for transactional TV
To prepare for the holiday season, we’re adjusting our deadlines for TV shows and episodes. If you plan on releasing new content on the Apple TV app between November 30, 2026, and January 10, 2027, check the following TV delivery deadlines.
| Start Date | Season Setup Due* | Library Video Delivery Due |
|---|---|---|
| Nov. 30– Dec. 6, 2026 | Nov. 6, 2026 | Nov. 9, 2026 |
| Dec. 28, 2026 - Jan. 3, 2027 | Nov. 27, 2026 | Nov. 30, 2026 |
| Jan. 4–10, 2027 | Dec. 4, 2026 | Dec. 7, 2026 |
* Currently Airing and Library
The standard video delivery deadline, 12:00 p.m. PST on the day-of-air in the local time zone for that territory, stays the same for currently airing TV episodes.
Note: For start dates not listed above, see delivery times for transactional TV content for our standard deadlines.