Guides

Learn about specifications, guidelines, and using iTunes Connect.

Getting Started

Learn the basics about iTunes Connect and TV content delivery.

How to setup, deliver, and manage your TV shows and episodes.

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Learn about our affiliate program, tools like Link Maker and Banner Builder, badge art, and more.

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Get started with Apple TV channels requirements, task checklist, documentation, and tool resources.

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Preparing Your TV Content

Detailed instructions for creating and preparing your TV content.

How to use XML specifications for TV packages.

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How to setup, deliver, and manage metadata for your TV shows and episodes.

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How to create and deliver TV shows and episodes.

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Delivering Your TV Content

Detailed instructions for delivering TV content.

How to deliver large content catalogs to iTunes using Transporter.

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How to validate metadata XML files using Relax NG schemas.

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How to create and submit fullscreen artwork to the iTunes Store.

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How to create and submit banner artwork to the iTunes Store.

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How to create and submit cover artwork to the iTunes Store.

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How to create and submit promotional artwork to the iTunes Store.

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Parallax Previewer is a tool for previewing layered images created for Apple TV.

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How to create and submit artwork for Apple TV.

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Using iTunes Connect

Tips and guides to get the most out of iTunes Connect and how to manage your TV content.

How to read the reports and get the most out of them.

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How to use Sales and Trends to see how your TV shows are doing.

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How to use Reporter to download your reports.

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Apple TV Channels

Learn the basics about Apple TV channels.

Get started with Apple TV channels requirements, task checklist, documentation, and tool resources.

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How to create and submit artwork for Apple TV.

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How to format and deliver catalog metadata in XML for the Universal Media Catalog (UMC) Data Ingest Service.

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Requirements for content availability data for the Universal Media Catalog (UMC) Data Ingest Service.

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Content guidelines and best practices for formatting your metadata and artwork.

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Specifications to onboard, configure, and maintain your catalog and availability services in the Universal Media Catalog (UMC) Data Ingest Service.

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Requirements for the delivery of subscription content assets and examples of XML delivery.

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Access UMC Catalog Data and Art requirements, including minimum storefront requirements, for Apple TV channels.

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How to deliver videos that play before or after your subscription video content.  

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Download the ZIP file with XML schemas to validate your Catalog Feed, Availability Feed, and Partner Manifest, including their respective sample feeds.

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Get a list of supported content ratings and advisory codes.

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How to deliver video assets to the Apple TV app using Transporter.

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How to validate metadata XML files using Relax NG schemas.

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Apple TV App and Universal Search

Learn about the Apple TV app and Universal Search, including how to prepare and deliver metadata.

Learn the basics of the Apple TV app and Universal Search development process for tvOS, iOS, and macOS.

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Get development information on deep links, subscriptions API, and Now Playing integration.

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Learn best practices to support deep linking for user interactions between the Apple TV app and your TV provider-supported app.

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Content guidelines and best practices for formatting your metadata and artwork.

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How to format and deliver catalog metadata in XML for the Universal Media Catalog (UMC) Data Ingest Service.

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Get a list of supported content ratings and advisory codes.

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Get a list of supported sport names and abbreviations in CSV format.

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View a sample catalog feed and validate your catalog XML schema with this reference file.

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Requirements for content availability data for the Universal Media Catalog (UMC) Data Ingest Service.

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View sample availability feeds for Linear, VOD, and EBS content, and validate your availability XML schema with this reference file.

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Specifications to onboard, configure, and maintain your catalog and availability services in the Universal Media Catalog (UMC) Data Ingest Service.

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View a sample Partner Manifest feed and validate your Partner Manifest XML schema with this reference file.

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How to create and submit artwork for Apple TV.

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Data requirements for partners participating in the Developer’s Subscription Video Service.

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Artwork data requirements for partners participating in the Developer’s Subscription Video Service.

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Partner Search

Search for a partner who can help you get your TV shows on the iTunes Store.

Find a Partner

Customer Support

We're here to help you with questions about delivering and managing your TV.

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