Holiday season delivery schedule for Apple TV App.
October 19, 2021
To prepare for the holiday season, we’re working to ensure that your high-profile content is ready to go live on the Apple TV app on time and with the high-quality product pages that we expect. Notify your Apple Technical Partner Representative of any priority titles releasing during the below dates and provide any necessary artwork or metadata through your catalog feed in advance of the holidays. If there are special circumstances that prohibit early artwork and metadata delivery, work with your Apple Technical Partner Representative to establish a workflow and timeline.
If your content will go live on the Apple TV app between November 20–28, 2021:
- Notify Apple about priority content by November 5, 2021.
- Provide artwork and catalog feed metadata by November 12, 2021.
If your content will go live on the Apple TV app between December 18, 2021, and January 3, 2022:
- Notify Apple about priority content by December 6, 2021.
- Provide artwork and catalog feed metadata by December 11, 2021.