Monitor day-one release performance with New Release Insights

Get a first look at how fans are responding to your new release in near-real time. Now available on Apple Music for Artists partner view New Release Insights provides same-day data as your music hits Apple Music.

View your release performance

On the day of your release, navigate to the Overview section of Measure in iTunes Connect to quickly see your release-week details, such as total plays from the album, top-played song, and top-played city for plays earned during release week.

Select the New Release Insights module to get detailed release-week performance data for the album, individual tracks, as well as comparative data across the artist’s catalog. Within the Albums section, click Select Albums to see how the new release performs in its first week compared to the first week of a previous album. The Songs section shows how the tracks in the release are performing during their first week. Click Select Songs to compare first-week performance with other songs previously released.

The New Release Insights detail page also lists the album’s top-played songs, top countries/regions, and top cities. Select any of the artist’s songs or albums, then select View Release Week Details to see release-week data any time after the initial seven-day release window. Note, we do not have New Release Insight data for releases prior to June 2015.

New data can take up to eight hours to populate in an artist profile and is subject to change once final play data is processed and reported. Note, any plays accrued outside of an album’s release week, such as plays associated to instant gratification tracks available before the release of the album, do not count toward release week insights. To ensure New Release Insights is available to you on release day, confirm your artist’s new music is mapped to the appropriate artist page at least 10 days prior to its release.

Song and listener trends across your entire catalog

While you can use New Release Insights for a snapshot of your release week performance, go to the Trends page to get granular performance data about your release. Trends gives you detailed data across all of your content by listener location, demographic, and more. Learn more about how to see your stats and trends.

Tips for preparing for your new release

Help generate some excitement about your upcoming release by keeping your artist image fresh and up to date. Learn more about how to add an artist image and review our artist image guidelines.