Account Setup

Create an Apple Books account

We’re excited to see you getting started with Apple Books. The first thing you’ll need to do is sign up for an account — it’s free! Here’s what you need:

  • An Apple ID enabled with two-factor authentication.
  • Digital rights to your books.
  • Legal authority to sign documents on behalf of yourself or your company.

How to set up an Apple Books account

  1. Create an iTunes Connect account for Apple Books. Use or create an Apple ID with two-factor authentication and a valid credit card on file to create your iTunes Connect account. Your Apple ID can be added to multiple iTunes Connect accounts. This allows you to sign in and switch easily between accounts.
  2. Choose your publisher type. Select Individual if you’re representing yourself or if you’re a sole proprietor. Select Organization if you’re registered as a company or organization. You must sign up using your legal entity name. You can update to a Doing Business As (DBA) name after your account is approved.
  3. Check your email. We’ll send a link to verify your email address. Click the link and sign in to iTunes Connect.
  4. In iTunes Connect, go to Business.
  5. Select Add Legal Entity.
  6. Enter a Data Universal Numbering System (DUNS) number if you have one. Assigned and maintained by Dun & Bradstreet (D&B), the DUNS number is widely used as a standard business identifier. It is not a requirement for signing up with Apple Books.
  7. Provide additional details, including your legal name, address, and tax ID if appropriate.
  8. Once submitted your tax ID might require verification. We’ll notify you when it has been verified.
  9. Complete your agreement.
    1. Return to Agreements and select your Legal Entity.
    2. Next, decide if you want to sell books or simply offer them for free. If you want to offer books for free, read and accept the terms and conditions, and you’re ready to go. You can upgrade your account at any time.
  10. Provide tax and banking information. If you’re planning to sell your books, you need to set up banking and tax information in Business. If you need to update your banking information and it has been more than 30 minutes since you signed in to iTunes Connect, you will be prompted to verify your identity again via two-factor authentication. Remember to use the legal entity name associated with your U.S. tax ID.
  11. For commonly encountered issues, see the Agreements, tax, banking, and compliance article.
  12. You will also be asked to disclose whether or not you’re a trader under the European Union’s Digital Services Act (DSA) in order to stay compliant across regions when distributing books on Apple Books. Learn more about managing your DSA compliance information.

    Account sign-up support

    If you have questions during the iTunes Connect sign-up process, Apple Books Partner Support is available to assist you.

    Email support is available seven days a week in English, Japanese, and Chinese.

    Once you’ve created your account, use the Contact Us form in iTunes Connect to ensure your inquiry is directed to the most appropriate team.