Holiday deadlines for movie deliveries
October 18, 2023
To prepare for the holiday season, we’re adjusting our deadlines for movie deliveries. If you plan on releasing movies on the Apple TV app in December 2023 or January 2024, check the following movie delivery deadlines.
| Start Date | Featured and Localized Assets Due* | Trailer, Art, and Metadata Due** | Pricing and Clearances Due | Extras Provider Approval Due |
|---|---|---|---|---|
| Dec. 16–23, 2023 | Nov. 17, 2023 | Nov. 24, 2023 | Dec. 1, 2023 | Nov. 24, 2023 |
| Dec. 24–31, 2023 | Nov. 24, 2023 | Dec. 1, 2023 | Dec. 8, 2023 | Dec. 1, 2023 |
| Jan.1–7, 2024 | Dec. 1, 2023 | Dec. 8, 2023 | Dec. 15, 2023 | Dec. 8, 2023 |
* Including pre-orders
** Assetless pre-orders
All deliveries must be made by 12:00 p.m. PST on the respective date. Note that content may not be available on its sales start date if files are delivered after the delivery deadline.