Holiday deadlines for movie deliveries.

October 18, 2023

To prepare for the holiday season, we’re adjusting our deadlines for movie deliveries. If you plan on releasing movies on the Apple TV app in December 2023 or January 2024, check the following movie delivery deadlines.


Start Date Featured and Localized Assets Due* Trailer, Art, and Metadata Due** Pricing and Clearances Due Extras Provider Approval Due
Dec. 16–23, 2023 Nov. 17, 2023 Nov. 24, 2023 Dec. 1, 2023 Nov. 24, 2023
Dec. 24–31, 2023 Nov. 24, 2023 Dec. 1, 2023 Dec. 8, 2023 Dec. 1, 2023
Jan.1–7, 2024 Dec. 1, 2023 Dec. 8, 2023 Dec. 15, 2023 Dec. 8, 2023


* Including pre-orders
** Assetless pre-orders

All deliveries must be made by 12:00 p.m. PST on the respective date. Note that content may not be available on its sales start date if files are delivered after the delivery deadline.

Back to What's New

Partner Search

Search for a partner who can help you get your movies on the iTunes Store.

Find a Partner

Customer Support

We're here to help you with questions about delivering and managing your movies.

More Help

Contact Us

Can’t find the answer to your question? Our support teams are ready to help.

Get in Touch